Elinchrom has been very quiet over the past few years. But today, the company is announcing its new Elinchrom One lights. They've been doing some reorganization, and that's apparently with their new CEO.

Simon Whittle is around 30 years old, and he's worked with the company for many years. It's nice to see a millennial at the head of a company, and that's why I've got some new hope for Elinchrom now. They're doing something new. When you think of Elinchrom, you're most likely thinking of the Ranger series of battery packs and lights. But these new lights are something totally different. Better yet, it's not a rip-off of some Chinese-made product. . thephoblographer.com

2021-8-10 14:00