Image: GoPro GoPro says it's entering a "new era of fun and creativity" and has launched the long-awaited successor to its 360-degree camera. The Max2 promises significant changes from the original Max, including 8K 360-degree video, pro-grade recording options and better audio.
The Max2 follows a six-year wait from the release date of the original Max. The new 360-camera offers what GoPro emphasizes is "true" 8K 360-degree video. The company says it doesn't count any overlapping, black or unusable pixels and only considers effective pixels. GoPro also says it isn't upscaling footage or using AI to help reach 8K.
That 8K resolution is for the spherical 360-video, though, which isn't viewable all at once. The real benefit of higher resolution is that it allows for higher quality reframing during the editing process. It provides more control over what you show in your video after the fact, instead of needing to record multiple clips with different angles. GoPro says that the Max2's 8K footage will blend more seamlessly with the resolution of traditional cameras, making it easier to create a cohesive video from multiple cameras.
The new 360 action camera features two Type 1/2. 3 (6. 17mm x 4. 55mm) sensors. GoPro's representative was upfront about the sensors being smaller than the newly released DJI 360 camera, adding that the Max2 is not as good in low light. GoPro said it made this decision to keep the compact design, explaining that making a replaceable lens camera with a large sensor becomes challenging if you also want to keep it small. GoPro decided that the camera size was most important and sacrificed performance after dark in light of user data.
As with all GoPro cameras, the Max 2 is made to be durable.
Image: GoPro
As with most GoPro cameras, the Max2 provides multiple framerate options. In 360-mode, it can output 8K30, 5. 6K60 or 4K100 videos. GoPro is also calling the Max2 the "Bitrate King. " The stock firmware offers 60Mbps as the standard, but it can be increased up to 120Mbps. Users can also use GoPro Labs, the company's beta firmware program, to increase the bitrate up to 300Mbps and gain greater control over every aspect of the camera.
On the color side, the Max2 offers 10-bit color in 8K, along with GP-Log and GoPro LUTs. The company has also announced that a new Davinci Resolve plug-in for GoPro Reframe will be coming soon. It will join the existing Adobe Premiere and After Effects plug-ins.
While the Max2 offers plenty of pro-level features, it also includes tools for more casual users. The camera has plenty of recording presets, such as POV and Selfie modes. In those settings, the camera records 360-degree video, but when you bring it into the Quik editing app, it will default to the video pointed in a specific direction. The data is there for you to change it if you'd like, but it's also ready to go based on the setting you chose for recording.
Image: GoPro
The Max2 features six microphones for sound recording. In Single Lens Mode, GoPro says that the camera automatically adjusts for accurate directional audio. That means the camera should automatically adjust which mic(s) are used based on your recording direction. It also offers advanced wind noise reduction, and you can connect wireless Bluetooth microphones, including ones built into headsets such as AirPods.
From a photo standpoint, the Max2 can create 29MP 360-degree photos. As with the 360-video footage, you can then crop, zoom and reframe in the Quik app to choose which angle you want. GoPro carried over its long list of photo and video modes found on its traditional action camera lineup, including Interval Photo, Burst Photo and Night Photo modes. For video modes, users will have access to the company's Night Effects such as Star Trails and Light Painting, along with TimeWarp, multiple time-lapse modes, scheduled recording and more.
GoPro also announced multiple new accessories for the camera.
Image: GoPro
The GoPro Max2 promises all-day battery life and features a larger touchscreen than the original Max. Like the other cameras in the GoPro lineup, there are three mounting methods: magnetic mounting, fold-down mounting fingers and 1/4-20 thread for mounting invisible-pole recording. Along with the camera, GoPro also released lots of new accessories, including a 2. 7m (9') carbon fiber pole, an 80cm (32") floating extension pole and a new ski pole mount. Finally, GoPro designed the Max2 with easy-to-replace lenses, with no tools or calibration required.
The GoPro Max 2 is available for pre-order now for $500, with full availability on September 30.
Press release:
GoPro Announces Three New Products
MAX2: 360 Camera with True 8K Resolution and Twist-and-Go Replaceable Lenses
LIT HERO: Miniature 4K Lifestyle Camera with Built-In Light for ‘Whatever, Whenever’ Capture
Fluid Pro AI: Gimbal for Stabilizing GoPros, Phones and Other Cameras
New MAX2 360 Camera featuring Emmy® Award-Winning 360 Technology Captures True 8K 360 Video with up to 21% More Resolution Than the Competition, Easy to Replace Lenses—No Tools or Calibration Necessary—10-Bit Color in True 8K and GP-Log, Category-Leading 6 Mics, Up to 300Mbps Bitrate with GoPro Labs, Invisible Pole Mounting and MoreGoPro Quik App’s AI-Enhanced Features Make it Easier Than Ever to Edit and Share Engaging 360 Content and Traditional Videos
New Waterproof, Ultra-Compact LIT HERO Camera Features a Built-In Light for "Whatever, Whenever" Lifestyle Capture, 4K60 Video, 2X Slo-Mo Playback, Magnetic Mounting and Weighs only 93 Grams
New Fluid Pro AI Gimbal Stabilizes and Enables AI Subject Tracking for GoPro Cameras, Smartphones and Point-and-Shoot Cameras up to 400 grams, Meeting the Advanced, Multi-Camera Gimbal Needs of Today’s CreatorsGet the Most out of the 2025 GoPro Lineup with a GoPro Subscription and GoPro Labs
San Mateo, Calif. , Sept. 23, 2025 – Today, GoPro (NASDAQ: GPRO) announced three exciting new products that diversify GoPro’s lineup like never before:
MAX2 – the highly anticipated next-generation GoPro 360 camera featuring Emmy® Award-Winning 360 Technology for $499. 99
LIT HERO – the miniature lifestyle camera with a built-in light that enables "whatever, whenever" capture for $269. 99
Fluid Pro AI – an AI Subject Tracking gimbal for GoPro cameras, smartphones and point-and-shoot cameras weighing up to 400 grams, for $229. 99
"This year’s new products diversify GoPro’s lineup like never before, delivering exciting new capabilities to today’s demanding content creators, adventurers and enthusiasts," says GoPro Founder and CEO Nicholas Woodman. "MAX2 is the world’s best, most durable 360 camera—with its market leading True 8K video resolution, superior colors and overall image quality, industry-leading six microphone audio performance and convenient twist-off replaceable glass lenses. Our new LIT HERO camera enables fun ‘whatever, whenever’ 4K60 video and 12 megapixel photo capture with its built-in ‘retro-vibes’ light. And our new Fluid Pro AI gimbal enables today’s multi-camera owning creators a powerful but simple to use AI Subject Tracking gimbal for any GoPro camera, smartphone or point-and-shoot camera up to 400 grams. "
MAX2 – The World’s Most Durable, True 8K 360 Camera
MAX2 is a powerful, durable, yet easy-to-use 360 camera designed for professional-quality image capture and action. MAX2 is the only True 8K 360 video capture camera on the market, capturing up to 21% more resolution than the competition for superior detail and sharpness. This combines with MAX2’s superior colors and overall image quality to enable the most professional-looking 360 content in the industry. Additional MAX2 features include:
Full Range 10-Bit Color in True 8K + GP Log encoding captures over 1 billion colors for more realism and smoother gradations in your videos. Advanced users can use GP-Log to maximize dynamic range, details and post production flexibility with their MAX2 footage.
Twist-and-Go Replaceable Lenses are made from extremely durable, water-repelling optical glass. These lenses are twist-and-go easy to remove and replace, no tools or calibration necessary.
29 Megapixel 360 Photos provide all the ultra high resolution you need to crop, zoom and reframe for the exact shot you want via the GoPro Quik App.
Enhanced Capability with GoPro Labs unlocks up to 300Mbps bitrate and additional advanced camera settings with MAX2’s free, optional GoPro Labs firmware update. GoPro Labs provides advanced users with features and capabilities that go beyond what most average users may want.
Industry-Leading 6 Microphones deliver true-to-life 360 audio. Improvements include wireless Bluetooth functionality, "Audio Field-of-View" and 360 stereo audio with advanced wind-noise reduction. Plus, 360 ambisonic audio support coming soon.
AI-Powered Software for easy 360 editing. From AI Object Tracking to MotionFrame editing of 360 content by simply panning your phone to edit, the Quik app makes 360 editing simple and fun.
Cloud-Based Editing for GoPro subscribers to enjoy unlimited cloud storage of their 360 footage, making it simple to use the Quik App to edit your footage in the cloud without worrying about downloading your footage or taking up storage space on your phone.
New In-Camera POV and Selfie Video Modes make it fast and easy to capture your point-of-view or perfectly framed selfie-shots during your favorite activities. No editing required, just capture what you want in-camera and then share the shot.
Invisible Mounting with 16 new mounts and accessories designed specifically for GoPro’s 360 cameras, including MAX2. Enable invisible mounting, drone-like footage and more iconic 360 perspectives with ease.
Industry-Leading Durability and Design. MAX2’s low-profile, more aerodynamic design is ideally suited for pole, helmet, body and vehicle mounting. MAX2 is waterproof and designed for high impact use in a wide range of conditions with its convenient twist-and-go replaceable glass lenses.
1960mAh Cold-Weather Enduro Battery delivers exceptional performance in a wide range of temperatures, ensuring you get the shot no matter the conditions.
Built-in GPS. MAX2 is the only 360 camera with built-in GPS.
MAX2 is available for preorder today for $499. 99USD on GoPro. com. Shipping of preorders and global on-shelf availability at retail stores will begin on September 30. We will have a variety of activity-specific bundles available exclusively on GoPro. com on September 30.
LIT HERO: ‘Whatever, Whenever’ Lifestyle Capture with a Built-In Light
LIT HERO is an ultra-compact lifestyle camera featuring a built-in light that enables fun, immersive "Whatever, Whenever" video and photo capture with a unique
Rugged Design + Waterproof to 16ft (5m) and built with legendary GoPro durability, HERO is ready to capture the fun no matter the activity—whether you're ripping snow, dirt or water or enjoying a night out on the town with friends.
Built-in Light enables "Whatever, Whenever" capture during any time of day, even in complete darkness. The built-in light expands your creative options and allows for a very fun "retro vibes" look to your photos and videos compared to the sometimes "too stark" look of smartphones.
Stunning Image Quality and Immersive POV. Capture the action in ultra HD 4K video while bumping the frame rate up to 60 frames per second for smooth video play back in 2x slow motion. And LIT HERO’s optional 4:3 aspect ratio delivers a more immersive experience field of view that provides the option for cropped-down 9:16 social posts.
Social-Ready 12 Megapixel Photos in 4:3 aspect ratio allowing for a wide range of creative cropping options for social posts.
Long-Lasting Enduro Battery can record continuously for over 100 minutes at its highest video setting on a single charge.
LIT HERO is available for preorder today for $269. 99USD on GoPro. com. Shipping of pre-orders and global on-shelf availability at retail stores will begin on October 21.
Fluid Pro AI: Multi-Camera Gimbal for All Creators
Fluid Pro AI is an AI Subject Tracking gimbal designed for GoPro cameras, smartphones and point-and-shoot cameras weighing up to 400 grams. Engineered to meet the needs of today’s multi-camera owning content creators, Fluid Pro AI’s features include:
Robust 3-Axis Gimbal with interchangeable mounts that works with GoPro cameras, mobile phones and some compact point-and-shoot cameras weighing up to 400 grams.
Forward or Rear-Facing AI Subject Tracker that locks onto a person’s face or body to automatically track them in the frame with precision.
Integrated Fill Light to help balance the light in your shots for more professional results.
18 hours of runtime and doubles as an external power bank.
Fluid Pro AI will be available for $229. 99USD on GoPro. com and on-shelf at retail stores on October 21.
To learn more about GoPro’s new cameras, accessories, GoPro Subscription and Quik App, please visit GoPro. com.
2025-9-26 16:00
