Hasselblad unveiled the 907X camera body in 2019 alongside the CFV II 50C digital back. Hasselblad has today unveiled the CFV 100C digital back. The 907X and CFV 100C combine to offer what Hasselblad calls "the most versatile medium format camera" in the industry. [Read More]
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Kodak Moments has launched Kodak Gold 200 film in a new 120 format 5-roll pro-pack for medium format cameras, expanding the company's color film portfolio for those who want to make the jump from 35mm to medium format film photography. [Read More]
Fujifilm has just announced the new Fujinon GF 100-200mm f/5. 6 R LM OIS WR telephoto zoom lens for GFX medium format cameras. The durable, weather-resistant, lightweight lens was designed with outdoor enthusiasts in mind, Fuji says.
Fujifilm made a splash in the photo industry this week by announcing the GFX 50R, a camera that squeezes a 51. 4-megapixel medium-format sensor into a rangefinder-style body with a price tag of just $4,499.
Fujifilm today announced a new 250mm f/4 telephoto prime lens and a 1.4x teleconverter for its GFX medium format system (which currently consists of the Fujifilm GFX 50S camera). Fujinon 250mm f/4 R LM OIS WR Lens The Fujinon GF 250mm f/4 has a rugged, lightweight magnesium alloy barrel that resists dust and weather, and […]
Medium format film shooters have something new to be excited about: CineStill will soon be shipping its 50D film in 120 format, and pre-orders are now open. CineStill Film is known for its popular 800Tungsten and 50Daylight Xpro C-41, both created from Kodak motion picture cinema film. The 800T hit the shelves in 120 back […]
If you’re intrigued by the medium format Fuji GFX 50s, but don’t like the idea of throwing away all of your full-frame glass once you buy it, Laowa has a solution for you. It’s called the “Magic Format Converter,” and it will magnify your Nikon and Canon full-frame lenses to fit a Fuji GFX. The […]