
When LUMIX launched its first full-frame mirrorless cameras back in 2019, it wasn’t starting from scratch. The company already had a great reputation among filmmakers with the GH series -- compact Micro Four Thirds cameras that punched well above their weight.
But the S Series was different. LUMIX wanted to show it could compete with the top lens companies in full-frame photography and video.
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. petapixel.com2025-9-29 20:46