Image: Extreme-Photographer / E+ via Getty Images Deciding the best timing to buy a new camera can be challenging when weighing the benefits of buying immediately versus waiting for the next model.
It's a balancing act between getting the latest technology and having something in hand sooner. Making matters worse, cameras aren't like a lot of consumer electronics that follow fixed release timelines (like the iPhone coming out every September). Instead, they are more sporadic, and you can never know for sure when to expect an update.
Rumors typically fly before camera releases, speculating about details and timing. But those aren't always trustworthy or accurate, making the decision even harder. If you're on the fence about buying now or waiting, here are some key things you'll want to consider.
When you should buy now
Buying without waiting is smart in many situations. For starters, it may be necessary to purchase immediately if you have an upcoming project or event that requires a new camera. For example, if you're photographing a wedding in the coming months and need a backup camera, waiting for the updated model generally isn't possible. However, if you're pretty sure something new is coming soon that will better fit your needs, renting a camera until the new one is out may be the better move.
You'll also want to check when the lineup you are considering last had a release and what the typical release cadence is for that company (we have a handy timeline tool that can help you with that). If a camera just came out a handful of months ago, you'll have to wait a long time for the next model. In that case, you might as well make the purchase now if it fits your needs. Otherwise, you'll be left waiting for quite some time.
If the cameras currently available offer all your must-have features, then it doesn't hurt to purchase now.
Additionally, if the cameras currently available offer all your must-have features, then it doesn't hurt to purchase now. If you need high burst rates and the current cameras are fast enough, you might as well go ahead and buy. Of course, you never know what new features will be introduced, but if you've thought carefully about what is most important to you in a camera and there is one that currently meets those needs, there may not be a reason to wait.
Lastly, some companies only rarely offer steep sales or discounts, so if you come across a good deal, it may be worth jumping on it. Plus, not every older model is discounted when the new one comes out, so a good sale could save you more than waiting for the camera you want to be old news.
When you should wait to buy a new camera
There are certainly good reasons to buy immediately, but waiting may also be the better move. For those who currently have or are eying a camera that's getting rather old, it could be likely that a new version is imminent. In such cases, you may simply want to wait for the new version.
As mentioned, knowing the release cadence can also help you decide if you should wait. If you don't need a new camera urgently and you are getting close to the timeframe when a new model typically comes out, it may make the most sense to just wait a little longer. Even if you decide you don't need that latest camera, you may be able to save a little bit on the now older model.
It may also be worth paying attention to any rumors or teasers. Rumors, of course, aren't always accurate, but they could at least provide an idea of upcoming features. If you see hints that the next camera could have a feature that you would really enjoy or benefit from, it may make sense to hold off for a bit longer and wait for that camera.
Final thoughts
At the end of the day, whether you should wait for the latest device or buy a camera now comes down to your needs. Having a clear understanding of your must-have features and tools is critical and will put you in a better position to make a smart decision. Likewise, knowing when a company last released something and what cadence the product announcement tends to follow will help you decide if you'll be waiting for years or months. However, if there is a model available today that perfectly matches your needs, the benefits of waiting could be slim to none.
. dpreview.com2025-9-17 16:00
