Johnnie over at Cinema5D became the first journalist who was allowed to independently film at SIGMA’s Art and Cinema Zoom lenses production line. I never get bored of factory tours, check out the video above and read more over at Cinema5D.
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Sigma recently announced the BF camera, a sleek-looking device with a minimalist approach. In addition, the company introduced two zoom lenses: the 16-300mm f3. 5-6. 7 DC OS Contemporary and the 300-600mm f4 G OS Sports.
The L-mount alliance finally unveils a new member to its growing organization: Sirui, one of the leading brands that creates lenses, lighting equipment, and tripods. This move will certainly have its perks, especially since L-mount caters to photographers and filmmakers.
MyNavi has reported that on the stage of CP+ in Yokohama, Japan, Sigma President Kazuto Yamaki announced that Sigma will be developing the second version of the Sigma 35mm F1. 2 DG DN | Art lens.
Sigma seems to be changing its entire identity with its new releases. The company has announced a new visual identity, a metal body camera, and two telephoto lenses. From the rebranding exercise to the new devices, it appears that Sigma may follow in Leica's footsteps.
I'm going to frank, I don't like LEDs. I think that they lend themselves to photographers who simply just capture scenes instead of create them. But I think that when you use every single tool that you have available to you, then creative expression can be realized in a much more authentic way.
Sigma has announced the ultra-telephoto zoom 300-600mm F4 DG OS sport for the L and E mounts. Sigma 300-600mm f/4 DG OS Sports Overview Versatile Reach, Prime-Like Performance The Sigma 300-600mm f/4 DG OS Sports Lens is an ultra-telephoto zoom lens designed for sports, wildlife, and action photography.
In the past few years, we have witnessed the beginning of the end for the DSLR. CIPA reports have shown a toward-facing trend in the past, with this segment seeing a 20% decline. While people debate that the DSLR reign will continue, despite the odds, we must face the harsh truth: nobody is ready to revive them.