A Japanese reader told me this: I’ve noticed the A7IV is eligible for Sony Japan’s “cashback” program. Essentially, all purchases of Sony A7IVs directly from Sony are discounted by up to 60,000YEN (or roughly $400) from the original list price.
Offers like this are typically made only when a new camera is around the corner. …
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. sonyalpharumors.com2025-7-4 16:44