Новости


Sony is Announcing at Least 10 New Lenses in the Near Future

At Photokina 2018, Sony announced that they're changing up their strategy when it comes to interchangeable lens cameras. Amongst things discussed are their innovations over the years and how they've worked to change the full frame mirrorless camera market.

Tip: Use the 3-2-1 Rule to Safely Back Up Your Precious Photos

We recently shared the story of a photographer who had hard drives containing virtually all her professional work stolen from her home shortly before Christmas. If you don’t want this type of devastating data loss to happen to you, look into the 3-2-1 strategy of backups.

Лучшее

Sony Tricked DSLR Makers into Thinking Mirrorless Was Not a Threat

A former Sony camera developer says that part of the company's strategy in the early days of mirrorless was to lull brands like Canon and Nikon into a false sense of security that the new technology wouldn't be as good as DSLRs -- until it was too late. [Read More]

Canon Intends to Release at Least Seven New RF Lenses a Year

Canon says it intends to release seven or eight new RF lenses a year going forward as it works to build out its first-party library to match the more than 70 that were available for the EF mount before the launch of its mirrorless line. [Read More]

Canon to Launch 32 New RF Lenses Before 2026

As part of Canon's annual financial results presentation, the company's Chairman and CEO Fujio Mitarai has explained some strategies going forward, including the plan to release lenses at pace with current production for the next several years. [Read More]

How to Rank on the First Page of Top Queries on Stock Photo Sites

You don’t need to have a portfolio of hundreds of thousands of images to rank on the first page of the most visited customer queries. In fact, we found that 83% of Shutterstock contributors that rank on the first page of top-500 customer queries have less than 10,000 images in their portfolio. In this research, […]

Актуальное

Canon’s Strategic Plan Looks to Dominance and Expansion

What Canon says and does is important to the camera industry because it is so dominant across large swathes of the sector. And as a publicly listed company, it is required to publish both its financial results and business strategy going forward.

Why Canon is the Microsoft of the Camera World

With Canon's strong foothold -- or should that be increasing stranglehold -- on the mirrorless market, you can easily argue it is becoming the Microsoft of the camera world. [Read More]

Should You Shoot Film in 2022?

If you haven’t joined the resurgence of film photography in the past few years, you might be asking yourself, “Should I start shooting film in 2022?” If you’ve already been shooting film the past few years, then you might be asking yourself, with the rising costs of film and film cameras, should you continue shooting […]