Sony at Super Bowl LX: The Camera Tech Covering Football’s Biggest Stage
The NFL announced back in July 2024 that Sony had become its official technology partner, providing everything from headphones to broadcast and Hawk-Eye cameras used at games.

The NFL announced back in July 2024 that Sony had become its official technology partner, providing everything from headphones to broadcast and Hawk-Eye cameras used at games.
During Sunday's Super Bowl commercials, a set of incredible photos were seen by some 123 million people. Regardless of where you stand on the Jesus-themed ad, it was a pretty cool moment for photography. [Read More]
Google has revealed its ad for Super Bowl 2024 which shows off the Pixel 8's feature for disabled people by following a blind man and his girlfriend. [Read More]
With the Super Bowl just days away, Google has shared the ad that will air during the big game early and it puts the Pixel 7's powerful photo editing features front and center. [Read More]
A photographer will wrap up a remarkable sports photography career at Super Bowl LX on Sunday when he shoots his 60th and final Super Bowl. [Read More]
Apple just released an unprecedented behind-the-scenes (BTS) look into the making of Usher’s Apple Music Super Bowl LVIII Halftime Show -- and it was all shot on the iPhone 15 Pro. [Read More]
Sony was a major player in the massive record-setting broadcast production of Super Bowl LVIII but its support of image capture at the event didn't end there. More than 50 a9 III cameras and 145 lenses were available for photographers and Sony Pro Support was on hand, too. [Read More]
The photographer who took the powerful foot-washing images for a Jesus ad that played at Super Bowl LVIII has revealed the huge production value behind the photos and hit back at critics who say the ad was AI-generated. [Read More]
If you’re a sports photographer at any level in the United States, the dream gig would be to shoot a national championship: the World Series, the MLS cup, the NBA Finals, the Stanley Cup, or perhaps the most coveted of all, the Super Bowl.
We’ve gotten used to drones capturing cool, cinematic, sometimes never-before-seen images and video from the skies. But last night at the Super Bowl, Intel flipped the script, making the drones the subject of the spectacle instead of the machines capturing it.
The Minions made fun of terrible AI images in a Super Bowl ad last night for the upcoming movie Despicable Me 4.
[Read More]
Ahead of Super Bowl LVIII at Allegiant Stadium in Paradise, Nevada, just outside Las Vegas, PetaPixel chatted with Mike Francis, CBS Sports' Vice President of Engineering and Technology, about the camera technology that underpins not just the broadcast on CBS and Paramount+, but the cameras that help the refs make the correct calls. [Read More]
It was Sunday morning January 25th, 1998, and I was in The Associated Press’s trailer in the parking lot at Qualcomm Stadium, San Diego. Last-minute preparations were underway for coverage of Super Bowl XXXII between the Green Bay Packers and the Denver Broncos – Favre vs Elway. Perfect! [Read More]