Why Lensrentals Buying BorrowLenses is a Really Big Deal

Today, Lensrentals is officially announcing their purchase of BorrowLenses -- making them the biggest platform for rentals for photographers. BorrowLenses, which was bought by Shutter Fly around a decade ago, is now experiencing its second buyout.

This time around, select assets and the brand are being absorbed into Lensrentals, meaning that their website and all will eventually just redirect over to them. If you don't rent gear often, then that specific part of the news might not interest you. Instead, there's a far more intriguing part. .

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2024-3-8 23:30