Sometimes, you must find conventional ways to market yourself and your work. No, we don't mean applying to photography contests or galleries or pushing your social media presence. That's a pretty done-and-dusted method.
Photobooks are portals to another world. They offer great insights into the subjects they're based on and also give a glimpse into the photographer's psyche. While photobooks are expensive, they are one of the most creative means of showcasing your work.
For photographers wanting to create and publish their own photo books, the traditional route of looking for a publisher is no longer a popular option. It's often difficult and heart-breaking to pitch your work and be told time and time again that it's not marketable, let alone profitable.
Fact: digital marketing isn't always the most effective method of marketing your photography. That's why photographers have been creating zines for years. Of any of the photographers in the stable of the Phoblographer, James Moreton perhaps understands this the most.