Canon says it intends to release seven or eight new RF lenses a year going forward as it works to build out its first-party library to match the more than 70 that were available for the EF mount before the launch of its mirrorless line. [Read More]
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OM System isn't willing to sacrifice the performance of its computational photography features in order to increase the resolution of its sensors. That strategy leverages one of the company's competitive advantages, but it also very well makes it difficult for its cameras to appeal to any photographer. [Read More]
Some of Nikon’s most popular and performant DSLRs used the smaller DX format -- Nikon’s term for an APS-C sensor. But as it shifted its strategy to mirrorless, all of its high-end cameras use the FX, or full-frame format. [Read More]
According to Canon's 2024 corporate strategy, the Japanese camera behemoth has several goals for the next two years, not the least of which is to "achieve overwhelming number one share in mirrorless camera market." [Read More]
A former Sony camera developer says that part of the company's strategy in the early days of mirrorless was to lull brands like Canon and Nikon into a false sense of security that the new technology wouldn't be as good as DSLRs -- until it was too late. [Read More]
What Canon says and does is important to the camera industry because it is so dominant across large swathes of the sector. And as a publicly listed company, it is required to publish both its financial results and business strategy going forward.
Seeing television ads for cameras and camera products is not nearly as common as it used to be, but that is starting to change as companies realize they need more general consumer support to survive at a time when the market is shrinking. [Read More]