To Compete with Full Frame, Fujifilm Will Need to Get Retro

We can all agree that Fujifilm is doing a great job with medium format. Their cameras are pretty compact. They also boast fantastic features, performance, and image quality. But personally speaking, they're still not small enough.

Sure, we can go with the X series. Their X series cameras are fantastic. But the company has hinted that the GF format is their future. And if they're going to commit, they need to go smaller. When I was reviewing the Hasselblad 907x 50C, I kept wondering why Fujifilm couldn't do something that brilliant. But the company never made small medium format film SLR cameras. They did, however, do something arguably better. .

they but format their cameras

2021-4-14 13:00

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