Apple just released this 1-minute video that offers a short and sweet behind-the-scenes explanation of how the company created the Portrait Lighting feature found in the latest iPhones. Apple says it started out by studying the art of portraiture through the history of art, from paintings to photographs. After doing that research, the company then […]
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The Apple Vision Pro is many things, not the least of which is that it is an incredible piece of technology. Whether people love it or hate it, or most commonly just don't want to spend $3,500 on it, nearly everyone agrees that Apple pulled off some amazing technical achievements with the headset. [Read More] petapixel.com »
2024-04-01 17:14
Apple latest “Welcome Home” advertisement for the HomePod shows a woman dancing through an apartment that endlessly stretches in various directions. It may look like a project done with CGI, but it was actually painstakingly created through practical effects. petapixel.com »
2018-03-26 18:13
Arif Jawad's street photography caught the eye of Apple leading to his first international photo assignment. The post How a Photographer Shot an Apple Ad Campaign on an iPhone 7 appeared first on 500px ISO. iso.500px.com »
2017-04-04 21:37
“Goodbye Apple, hello Windows. ” It’s a phrase many a photographer is considering these days, but if you’re afraid to make the jump, have no fear. Photographer Trey Ratcliff has already done it, and he says the water’s fine. petapixel.com »
2017-03-15 23:45
In 1998, San Francisco installed the latest cutting-edge technology to run the train network: floppy disks. A quarter of a century later and the city's transportation agency is still using the same system. [Read More]
Mark Weir, Senior Manager of Electronics at Sony, retired this week after working for the company since 1986. He is, without a doubt, one of the smartest and friendliest people the digital camera industry has ever known and while we are so happy he finally is taking time for himself, we're still a bit sad to see him go. [Read More]
Artificial intelligence companies Stability AI and Midjourney Inc. are fierce competitors in the AI image generation space. The rivalry has allegedly boiled over into the dangerous and felonious realm of corporate espionage. [Read More]
Despite a combined valuation of its 32 teams nearing $150 billion, the National Football League (NFL) has long relied on a literal chain -- carried by a "chain gang" -- to measure first downs.
A new advanced neuromorphic system designed to eliminate blurring in smartphone photos is now ready for production, using a mix of AI and existing processing power to freeze action in ways not seen on current smartphones. [Read More]
Researchers have developed a new method of storing data on an optical disk. It is capable of holding 24 times the data of the most advanced hard disk drives: the equivalent of 20 million digital photos. [Read More]
Patents are always a fun way to see what camera companies are up to and theorize about what might be coming next, even if they frequently don't find their way into actual products.