Leica ad reminds us of the importance of photography in documenting history
Leica invented the first 35mm camera in 1914. Recently, they created a minute-long video ad to celebrate 'witnesses' a few of the themes on display. 'Today, as for more than one century, Leica keeps celebrating the witnesses, the ones who see the everyday beauty, grace and poetry, and the never-ending irony and drama of our human condition, and bring their cameras to the eye in order to frame it and capture it forever,' reads the caption on YouTube. dpreview.com »