YI M1 Mirrorless Camera Released Worldwide

YI M1 Mirrorless Camera Released Worldwide
ФОТО: digitalrev.com

A new front has opened up in the increasingly competitive battleground of mirrorless digital cameras, as Yi Technology begins shipping the YI M1 globally after surprising the world with its sudden announcement at Photokina 2016.

The YI M1 puts China on the map in a domain dominated by Japanese, German, and Swedish manufacturers, and is the first serious digital camera to emerge from this sprawling nation.

Back in September we commented on the potential that the YI M1 would bring to the table. Up until now, YI has really just been known as a gadget brand, sticking a finger in the pies of more established rivals. The YI 4K Action Camera was a cheaper alternative to the GoPro Hero, and the YI Home Camera was a cheaper alternative to the Nest Home security camera. However this Micro Four Thirds model marks the company’s first attempt at a mirrorless camera, and having invested in a multinational development team, YI Technology are proclaiming that they intend to be taken seriously.

/YI Technology

As mentioned in our preview, the YI M1 is attempting to have it both ways, producing an advanced cam that’s also appeals to the casual market and damned if it doesn’t look tempting. With its cheap price, light slimline body, simple touchscreen interface, and an app that connects (via WiFi and Bluetooth) to your mobile, the YI M1 may potentially attract new hobbyists to the world of photography who were previously intimidated by larger, clunkier models.

Let’s make it clear however, that though this creature may look simple on the surface, there’s plenty of technology under the hood. Using a new version of the SONY IMX269 sensor, the M1 shoots stills at 20MP and can record video in 4K at 30fps. It also has an ISO range that goes all the way up to 25,600 and yes, it can capture stills in RAW.

/YI Technology

Due to a couple of other features the M1 doesn’t look like a“pump and dump” – the type of budget camera you buy and use for a year or so before upgrading to something more recognised. Fortunately it uses the MFT mount with Panasonic and Olympus, rather than something proprietary like Sigma’s Quattro SD.

YI Technology is seemingly taking advantage of this, and know its better to potentially share customers with two other frienemies rather than strike out alone. The M1’s master guide for instance, encourages long term use as a training tool. Through the camera’s menu system, users are able to choose their ability level to complicate or simplify the interface. The master guide also provides assistance through mini tutorials, composition templates and in-camera edits that will over time, teach an owner how to be a better photographer.

/YI Technology

The other reason the M1 will have some longevity with buyers is that as we mentioned above, it has decent compatibility. With the MFT mount system, it can be hooked up to over 50 interchangeable lenses. The base camera itself comes bundled with a choice of two lenses; a 12-40mm f/3. 5-5. 6 and a 42. 5mm f/1. 8.

Now, we aren’t saying that this is the second coming of a mirrorless messiah but on paper, it seems marvelous for beginners. Especially considering the low prices listed for it on Amazon:

US$499 with the 12-40mm F3. 5-5. 6 lens.

US$599 with the 42. 5mm F1. 8 lens.

US$699 with both lenses.

At costs that low it isn’t unreasonable to get excited. However we’d be fools to recommend it without trying it out first. YI is a new player to this kind of product and even though the M1 looks good on paper, how it works in practice is an entirely different matter. As the disappointment of the Sigma Quattro showed us not too long ago, mirrorless specs can be deceiving. In the meantime we will remain cautiously optimistic and look forward to giving this budget option a go.

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camera technology mirrorless

2016-10-25 03:00

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Фото: dpreview.com

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