On Monday, Panasonic announced its 100mm f/2.8 Macro lens for full-frame L-mount cameras with the tagline of "smallest full-frame macro lens." While that came with a stipulation of "with a focal length greater than 90mm," don't let that distract from how compact it is. [Read More]
Panasonic has announced that it has redesigned and replaced the previous Lumix G X Vario 12-35mm f/2. 8 II ASPH with a new Leica DG Vario-Elmarit 12-35mm f/2. 8 ASPH POWER O.
Panasonic announced the Lumix S 100mm f/2.8 Macro, the world's smallest and lightest full-frame macro lens with a focal length greater than 90mm. [Read More]
Panasonic has confirmed that it doesn't plan to reserve its development in Micro Four Thirds to just its high-end cameras like the GH5 II and GH6, leaving the door open to successors to its other Lumix cameras. [Read More]
Panasonic’s Imaging Division director Yosuke Yamane has promised to “strengthen” the brand’s commitment to both full-frame and Micro Four Thirds, while also noting that it is aware the contrast-based Depth From Defocus system still needs work.