London Film Lab Launches Euston 400, a New Black-and-White Slide Film
A film lab in London has announced a limited edition black-and-white reversal film named Euston 400. It is Aperture Printing's first branded film. [Read More] petapixel.com »
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Alan Schaller Launches Social Media Network for Photographers Called Irys
Photographer Alan Schaller has announced Irys, a new social media network geared toward photographers that has been set up as a response to big tech firms burying photos in their algorithms. [Read More] petapixel.com »
2025-7-1 16:18
Creative Commons Launches ‘CC Signals’ to Help Photographers Control AI Use of Their Images
Creative Commons has launched a new framework that allows data holders -- including photographers -- to specify how their content can or cannot be reused by machines, such as in the training of AI models. [Read More] petapixel.com »
2025-6-27 14:26
Peak Design Launches Three New Tripods: Pro, Pro Lite, and Pro Tall
Peak Design announced three new Pro tripods that it developed in tandem with adventure photographer and filmmaker Jimmy Chin that promise professional-grade portability, strength and "thoughtfully designed functionality." [Read More] petapixel.com »
2025-6-18 19:00
7Artisans Launches An Affordable Tilt-Shift Lens For Just $226
In a world of standard lenses, a tilt-shift is a great option to get magical photographs in-camera. Whether you are into portraits, urban landscapes, or architecture, a tilt-shift lens can help you get images that stand out from the crowd, without having to mull over your edit table during post-processing. thephoblographer.com »
2025-6-13 07:00
TTArtisan Launches a Fun On-Camera Flash For Just $29!
Flash photography is quite an interesting genre in itself. From crisp portraits to colorful street images to events such as runway and concerts, a good flash can help you get the best of the moment in the nick of time. thephoblographer.com »
2025-6-11 19:00
German Film Lab Launches OptiColour 200 Film With New Emulsion
German film lab Optik Oldschool has announced a brand new color film called OptiColour 200 that will be available in 35mm and medium format. [Read More] petapixel.com »
2025-6-4 18:21
Harlowe Launches New Portable Lights for Cameras and Smartphones
Harlowe has announced two new lights: the Mini II 20W Bi-Color LED Photography Light Kit and the Sol 5 Spectra RGBCW Mobile Light for MagSafe. Each offers unique strengths tailored to professionals and enthusiasts alike who demand quality illumination wherever creativity strikes. [Read More] petapixel.com »
2025-6-4 21:28
Photography Magazine Launches in Afghanistan
A collective of Afghan photographers has launched a new publication titled Bibin Photography Magazine, dedicated to interpreting, analyzing, and promoting contemporary photography. [Read More] petapixel.com »
2025-5-29 13:56
Atomos is a Microphone Company Now, Launches StudioSonic Shotgun Mic
After branching out into five new market segments at NAB, Atomos is clearly not done and today announced its entrance into the microphone scene with the StudioSonic Shotgun Mic, a compact wired or wireless mic designed for a wide range of pro uses. [Read More] petapixel.com »
2025-5-28 20:36
Figma Launches New AI-Powered Website and Design Tools for Creatives
Figma announced a bevy of new products and services today at its annual Config conference in San Francisco. Among the announcements are AI-powered new tools to easily make websites, apps, vectors, marketing assets, and more. [Read More] petapixel.com »
2025-5-7 21:52
Meta Launches Stand-Alone AI App to Rival ChatGPT
Meta launched a stand-alone AI app today -- as the company tries to take on ChatGPT maker OpenAI.
[Read More]
petapixel.com »2025-4-30 18:07
Press text: Sony Electronics Launches FE 50-150MM F2 GM
Preorders: BHphoto, Amazon, Adorama, Fotoerhardt, Fotokoch, WexUK. Sony Electronics Launches FE 50-150MM F2 GM The World’s Firsti Telephoto Zoom Lens with a Maximum Focal Length of 150 mm and Constant F2 Aperture Designed for Wedding, Portrait, Indoor Sports, Photo, and Video Professionals Sony Electronics Inc. sonyalpharumors.com »
2025-4-23 16:58
Midjourney V7 Launches With ‘Draft Mode’ That Costs Less
Midjourney has released a new version of its AI image generator, V7, which is its "smartest, most beautiful, most coherent model yet." [Read More] petapixel.com »
2025-4-5 17:55
Apple ‘Launches’ Lumon Terminal Pro from Hit Apple TV+ Series ‘Severance’
Apple is on a marketing blitz for its hit Apple TV+ show, Severance, which aired its highly …
[Read More]
petapixel.com »2025-3-27 23:31
NASA SPHEREx Telescope Launches Into Space to Map the Cosmos in 102 Wavelengths
After two scrubbed attempts on March 8 and 10, NASA and SpaceX finally launched NASA's new SPHEREx space telescope aboard a Falcon 9 rocket late on March 11. [Read More] petapixel.com »
2025-3-13 00:15
Sirui Launches Three New Full-Frame Vision Prime 1 T1.4 Cine Lenses
Sirui has announced its new Vision Prime 1 series of T1.4 Full Frame Cine Lenses that offers 8K production quality optics with user-changeable mounts that can adapt the lenses from Sony E-mount to Canon RF, Nikon Z, and L-mounts to save consumers money. [Read More] petapixel.com »
2025-2-27 22:00
Press text: Sony Electronics Launches the Ultra-Wide 16mm F1.8 G Full-Frame Prime Lens
Sony 400-800mm f/6-3-8. 0 G lens preorders: BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK. Sony 16mm f/1. 8 G lens preorders: BHphoto, Amazon, Adorama, FotoErhardt, Fotokoch, Calumet, WexUK, Amazon UK. sonyalpharumors.com »
2025-2-27 16:50
Bluesky Photo App Flashes Launches on the App Store
Photographers rejoice: a new photo-sharing app is now available on the App Store and it has nothing to do with Meta or the head of Doge. [Read More] petapixel.com »
2025-2-25 14:10
Canon Launches World’s Highest 35mm Full Frame Sensor With a Twist
When it comes to buying cameras today, size, price, weather sealing, and megapixels are a few things that people consider. However, oftentimes, many people begin to chase megapixels the most, as it is considered to help one achieve 'better' results. thephoblographer.com »
2025-1-23 08:00
Leica Launches Teddy Bears, Wooden Camera Puzzle, and More to Celebrate 100 Years
Leica is celebrating the 100th anniversary of its groundbreaking Leica I, the first mass-produced 35mm camera ever, with some surprising new products, including teddy bears, writing utensils, cuff links, wooden puzzles, pins, bags, key rings, and more. [Read More] petapixel.com »
2025-1-22 22:03
Instagram Launches Video App ‘Edits,’ a Near-Clone of TikTok’s CapCut
Instagram is rolling out "Edits," a new video editing app that closely resembles the Chinese-owned platform CapCut, which went offline along with TikTok. [Read More] petapixel.com »
2025-1-22 17:33
Godox Launches Three Compact Flashes for Street and Portrait Photographer
As 2025 is upon us, so is the introduction of newer devices that can help wedding, portrait, or street photographers. Godox, one of the most sought-after lighting companies, has launched three new on-camera flash designs, which will make the work of photographers far easier. thephoblographer.com »
2025-1-6 11:00
Instagram Launches ‘Trial Reels’ So You Can Test Content With Non-Followers
Instagram is rolling out "trial reels" that will let creators test out new content with users that are not their followers. [Read More] petapixel.com »
2024-12-13 16:44
Samyang officially launches the AF 12mm f/2 RF-S
There is now a third kid on the block following SIGMA and Tamron as an official third-party manufacturer for the Canon RF mount. Samyang has officially launched the AF 12mm f/2 for APS-C cameras, which is a 19mm 35mm equivalent for APS-C cameras. canonrumors.com »
2024-12-5 14:43
ISS Camera Captures the Moment Starship Rocket Launches From Texas
A camera attached to the International Space Station (ISS) captured the view from orbit as SpaceX launched its massive Starship rocket on Tuesday. [Read More] petapixel.com »
2024-11-21 14:51
Melania Trump Launches Digital Photo Series That Shows Life on Campaign Trail
Former and incoming first lady Melania Trump is selling a limited edition digital photo series that offers a glimpse into her life on the 2024 Presidential campaign trail. [Read More] petapixel.com »
2024-11-20 15:43
Korin launches new Anti-theft Backpack for Every Photographer
Thew new Korin Anthi-theft Backpack is available for preorder at Kickstarter (Click here). And a curiosity: The inkless tiny PEN that lasts FOREVER raised a crazy amount of money on Kickstarter (Click here). sonyalpharumors.com »
2024-10-25 21:34
Panasonic Launches Slightly Improved Lumix S5D Camera In Europe
Alongside the new 18-40mm f/4.5-6.3 lens and a big Lumix S9 firmware update, Panasonic also unveiled a refreshed version of the old Lumix S5 full-frame mirrorless camera, albeit one that won't arrive in the United States. [Read More] petapixel.com »
2024-10-9 19:49
Amid Kerfuffle, Former Paper Shoot Camera Distributor Launches Competing Toy Camera
There has been a lot of drama in the paper camera community lately. In the resulting fallout, there are now two competing companies, Paper Shoot and Cappy Camera. [Read More] petapixel.com »
2024-10-8 23:26
Instagram Launches ‘Best Practices’ to Help Creators Improve Their Photos and Reels
Instagram has introduced a new in-app feature called "best practices" which explicitly tells creators how to improve their photos and reels on the platform. [Read More] petapixel.com »
2024-10-3 17:51
Insta360 Launches Two New AI-Powered 4K Webcams
Insta360, known for its 360-degree cameras, unveiled the Link 2 and Link 2C, a pair of AI-powered 4K webcams designed for video conferencing and live streaming. This follows the company's dual 4K webcam, the Insta360 Connect, announced this summer. [Read More] petapixel.com »
2024-9-24 17:14
Godox Launches Tiny Retro-Styled iM30 On-Camera Flash
Godox announced the iM30, a compact consumer-grade on-camera flash that weighs just 78 grams (2.75 ounces).
[Read More]
petapixel.com »2024-9-20 17:15
TerraMaster Launches Nine New NAS Systems Including Two 8-Bay SSDs
Following the success of its F4-424 Pro NAS, Terramaster announced the launch of nine new "Powerful, Speedy, and Quiet" NAS devices including the eight-bay SSD high-speed silent-system F8 SSD Plus. [Read More] petapixel.com »
2024-9-19 16:15
Lexar Launches World’s First Stainless Steel SD Card and Much More
Lexar unveiled a suite of new memory cards and storage products at IFA 2024 in Germany, including CFexpress 4.0 cards, stainless steel SD cards, and an SD 8.0-equipped SDXC Express card boasting tremendous speeds. [Read More] petapixel.com »
2024-9-11 00:20
Honor Launches Thinnest Foldable Phone Yet With the Magic V3
Honor is looking to take on the best foldables in the market by launching the Magic V3 beyond China. During a keynote on the eve of IFA in Berlin, Honor outlined plans to infuse the device with AI-driven features to augment the software experience and camera output. [Read More] petapixel.com »
2024-9-5 18:51
Pop Star Dua Lipa Launches Reusable 35mm Underwater Film Camera
International pop star Dua Lipa has been a film photography enthusiast for years and has launched a new 35mm underwater film camera to celebrate the tour for her latest album, Radical Optimism. [Read More] petapixel.com »
2024-9-4 17:20
Canon launches the imagePROGRAF PRO-1100
Òhå Ñànîn ³màgåÐRÎGRÀF ÐRÎ-1100 ²nk¼åt Ðr³ntår îffår¾ åõñåðt³înàl f³nå-àrt ðr³nt¾ w³th ånhànñåd blàñk dån¾³tó ànd r³ñh bluå tînå¾, thànk¾ tî thå àdvànñåd 12-ñîlîur LUѲÀ ÐRÎ ²² ³nk ¾åt w³th Ñhrîmà Îðt³m³¾år. canonrumors.com »
2024-8-29 10:51
Meta Launches AI Selfie Generator ‘Imagine Me’
Meta has introduced its new AI-generator "Imagine Me" which allows users to create images based on their photos.
[Read More]
petapixel.com »2024-7-24 17:03
Fashion Brand Mango Launches Photorealistic AI-Generated Campaign
European fashion brand Mango has unveiled an AI-generated picture campaign for its limited edition Sunset Dream collection of its youth line. [Read More] petapixel.com »
2024-7-17 16:01
Nikon Imaging Cloud Launches: C2C Transfer, Custom Recipes, and More
Nikon has launched Nikon Imaging Cloud, a free cloud service that offers camera-to-cloud (C2C) transfer and image storage, plus over-the-air camera firmware updates. [Read More] petapixel.com »
2024-7-11 21:07
Sportswear Brand Launches Infrared-Blocking Fabric to Shield Athletes From Creepy Photographers
With the Olympics just around the corner, a Japanese sportswear line has introduced infrared-blocking fabric to protect athletes from illicit photography. [Read More] petapixel.com »
2024-6-27 16:09
Nikon Bucks Expectations and Launches Z 35mm f/1.4 Lens for $600
Hot on the heels of debuting its new Nikon Z6 III camera, which is slated to start shipping any day now, Nikon has announced a new, highly requested lens: the Nikon Nikkor Z 35mm f/1.4. [Read More] petapixel.com »
2024-6-26 07:01
Sigma officially launches the RF 18-50mm f/2.8 DC DN Contemporary
Sigma has officially launched their first RF mount lens for APS-C cameras. The Sigma 18-50mm f/2. 8 DC DN Contemporary is available for preorder and will begin shipping in mid July. Key Features Preorder Press Release SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. canonrumors.com »
2024-6-25 10:58
Neurapix Launches the World’s First Personalized AI Cropping Tool
Neurapix is AI-powered software designed to help professional photographers save time and energy when processing and editing photos. While there's a lot of great discussion about AI in photography, many users feel comfortable with AI that reduces friction in their workflow. [Read More] petapixel.com »
2024-6-19 22:48
Ricoh launches Pentax 17 half-frame fixed lens film camera
Yes, you read that right, and no, you didn't get into a time machine back to the 1990's. Ricoh has launched a new Pentax 17 half-frame film camera, stating that they feel that younger photographers will appreciate getting 2 images per 35mm exposure. canonrumors.com »
2024-6-18 08:13
Nikon Launches New Self-Service Repair Program for Select Products
Nikon now provides access to parts and instructions that allow photographers to make repairs to their own products at home instead of needing to rely on the company's official service departments. [Read More] petapixel.com »
2024-6-13 18:45
Revolog Launches Echo, a Mesmerizing Special Effects Film
Austrian film company Revolog just launched Echo, a new special effects film that effortlessly creates stunning results.
[Read More]
petapixel.com »2024-6-7 00:00
Seth MacFarlane’s Fuzzy Door Launches a Real Time Scouting App
Fuzzy Door Tech, the technology division of Seth MacFarlane's production company, announced the ViewScreen Scout beta, an app for real-time scouting for the iPhone. [Read More] petapixel.com »
2024-5-22 16:59
Sigma launches a new official teaser for the May 16 lens launch event
Like I told you weeks ago Sigma will announce a new 24-70mm f/2.8 DG DNII. And I already leaked an image yesterday: This is the only lens that Sigma will announce on that day. But don’t worry, there is more to come from Sigma soon after! sonyalpharumors.com »
2024-5-10 17:04