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Songraw’s new lenses have significant weight reduction, numerous optimizations, and a titanium gray lens body. The lenses will be available sometimes in 2026 and replace the current lenses you can find on their Amazon store. sonyalpharumors.com »
Photo and video equipment maker Tilta has fully unveiled its Nucleus Auto Focus Adapter. First teased last year, the new adapter uses Sony camera autofocus technology and a motorized adapter to add autofocus to manual-focus PL cinema lenses. [Read More] petapixel.com »
Sometimes, the availability of even a single lens could be the deciding factor on whether to invest in a particular mount. Photo: Mitchell Clark If you've spent any time in the comments sections of articles about cameras, you've probably come across the idea that which camera body you choose barely matters: the lenses are the most important thing to consider. dpreview.com »
Tamron has published its full 2025 financial report. Sales and forecasts are down, but Tamron still plans to launch 10 lenses in 2026. However, it is important to note that this number includes several versions of the same lens with different mounts. sonyalpharumors.com »
We have new up to $700 off on Sony gear, new up to $300 on Tamron lenses and new up to $300 off on Apple products. Sony Camera rebates: $500 off on the Sony A1 at BHphoto, Amazon, Adorama $700 off on the Sony A7R V at BHphoto, Amazon, Adorama $300 off on the Sony… The post New deals: Up to $700 off on Sony cameras/Lenses and $300 off on Tamron lenses first appeared on sonyalpharumors. sonyalpharumors.com »
Recently I told you that one of my long time Sigma sources heard about a new 85mm f/1. 2 Full Frame lens coming in late February. But now two different NEW sources told me something completely different New source 1: I know from a reliable source that the upcoming Sigma lenses won’t include an 85mm f/1. sonyalpharumors.com »
Alongside data on digital camera shipments in 2025, which increased for consecutive years for the first time in nearly 20 years, the Camera & Imaging Products Association (CIPA) also shared its data on lens manufacturing and shipments in 2025, which also showed overall growth. [Read More] petapixel.com »
CIPA's latest data, expertly visualized by one of our forum members, doesn't shine any light onto how any particular camera model is doing, but it does show that cameras with built-in lenses are on the rise. dpreview.com »
Viltrox has released a range of high-end lenses for Nikon Z-mount, including the 85mm F1. 4 Pro. These appear to have been released without a license from Nikon. Photo: Viltrox Nikon has responded to reports of it taking legal action against the maker of Viltrox lenses by focusing on its work with licensees of its lens mount. dpreview.com »
You can now preorder the new NexusFocus F1 on Kickstarter (Click here). This PL/E adapter adds AI autofocus on manual focusing PL lenses. The post Viltrox Brings AI Autofocus to Manual Lenses with NexusFocus F1 first appeared on sonyalpharumors. sonyalpharumors.com »
Photographer and YouTube creator Mathieu Stern loves vintage lenses. He also loves vintage analog photo booths. So Stern set out to find out exactly which lenses are used in old-school film photo booths so he could recreate the exact look at home. petapixel.com »
A few months ago, I traveled to Vietnam with my family, and I only had 11 days to experience as much of the country as I could. From the chaotic energy of Hanoi’s streets, to the preserved stillness of Hoi An, the calm waters of Ha Long Bay, and the temples of Da Nang, each place felt visually and emotionally distinct—almost like traveling through different worlds in a single trip. [Read More] petapixel.com »
We will get these two lenses soon: SG-image 35mm f/2. 2 FE lens (seen on the image on top mounted on the Sony A6400) Brightin Star 50mm f/1. 05 manual focus FE lens (announcement on Jan 16) The post New images of the upcoming SG-image 35mm f/2. sonyalpharumors.com »
I really enjoy Kensei Akatsu’s videos, so I’m taking his list of 10 favorite Sony lenses as an inspiring guide for all of us. Sigma 24–70 mm f/2. 8 Art — His first pro zoom; the lens that “changed everything” and showed him optical power. sonyalpharumors.com »
Image: 7Artisans 7Artisans has launched a new series of autofocus lenses for APS-C cameras. The 'Lite' lineup, which is currently only listed on the company's Chinese-language website, consists of 25mm F1. dpreview.com »
The Sigma 17-40mm F1. 8 was one of our favorite lenses in a year of great lenses. Photo: Mitchell Clark We recently argued that this year had some of the most interesting camera releases that we've seen in a long time. dpreview.com »
Your favorite holiday tradition is back! Yes, it is time for our annual Best and Worst camera gear roundup. Jordan and I get together to battle it out with some not-so-friendly challenges, drink more than we probably should, and reminisce about the last year’s gear releases. [Read More] petapixel.com »
Image: Panasonic Many of Panasonic's lens names can look downright intimidating. Case in point, the Panasonic Lumix G X Vario PZ 45-175mm F4-5. 6 ASPH POWER O. I. S. lens. It's certainly a mouthful, and can be a head-scratcher in terms of what everything means. dpreview.com »
Kai noticed that none of his Chinese E-mount lenses worked on the Sony A7V. Sony’s official response to Kai was: We do not guarantee third party compatibility It’s possible the A7V was running non-final firmware, or simply that the Chinese manufacturers will need to update their lens firmware for full compatibility. sonyalpharumors.com »
Anamorphic lenses are a regular part of many cinematographers' kits, especially as new anamorphic lenses become more affordable and more cameras include more video recording features that help anamorphic optics shine. petapixel.com »
Holiday savings are here at B&H, with huge deals on top prime and zoom lenses from all the major brands.
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Moment has announced an upgraded version of its Macro lenses for smartphones. The Moment Macro II lenses have more, better glass, promising improved image quality and sharper close-up shots. [Read More] petapixel.com »
B&H is starting the holiday season early with deep discounts on top prime and zoom lenses for all major mounts.
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TTArtisan has announced that two new full-frame Dual-Bokeh cine primes, the 50mm T2.1 and 85mm T2.1, are joining its expanding lineup of cinema lenses built with creative filmmakers in mind. [Read More] petapixel.com »
In National Geographic's new documentary, Chris Hemsworth: A Road Trip to Remember, filmmakers follow the world-famous actor as he connects with his father, who has Alzheimer's, on a therapeutic "road trip back in time." [Read More] petapixel.com »
Image: Sigma Lens names can be complicated things. Companies often try to fit every detail of the lens into the name, resulting in a string of abbreviations. While Sigma isn't the worst offender, it tends to stack quite a few terms into the names of its lenses. dpreview.com »
On Reddit Viltrox said they are developing new pancake lenses like the popular 28mm f/4,5 FE.
The post Viltrox is developing new pancake lenses first appeared on sonyalpharumors.
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Photo: Sony Lens names can be quite complicated, with some brands including every detail about the lens in their name. Thankfully, Sony takes a more simplistic approach. Its lens names are generally concise and straightforward, without an extensive list of acronyms and abbreviations to decipher. dpreview.com »
The new $459 Canon RF 45mm f/1.2 STMlens is already proving too popular ahead of its December release. Canon Japan has warned photographers that it will be unable to fulfill all current preorders at launch. [Read More] petapixel.com »
A cut-in half Canon EF 400mm F2. 8L IS II lens from 2010, shown surrounded by all the components from which it's made, in the foyer of Canon's Utsunomiya factory. Photo: Richard Butler "RF lenses are better," said Go Tokura, head of Canon's Imaging Group: "they are adjusted digitally, giving more consistent results. dpreview.com »
When you use DPReview links to buy products, the site may earn a commission. Canon RF45 F. 2 STM | F1. 2 | 1/320 sec | ISO 100Processed with Adobe Camera Raw, distortion profile applied, vignetting correction off Photo: Richard Butler The Canon RF45mm F1. dpreview.com »
Nikon lost nearly 5 billion yen ($31. 3 million) from April to September 2025, primarily because of U. S. tariff policy. It is the company's first operating loss in the first half of a fiscal year in five years. petapixel.com »
Image: Canon As with other brands, Canon's lenses feature many letters and acronyms in the lens names. Seeing something like Canon RF 24-105mm F4L IS USM can leave you scratching your head if you don't know what each of those things means. dpreview.com »
Photo: Pomma Partiew / Fujifilm While all brands tend to put quite a few letters in lens names, Fujifilm is among the worst offenders (though still not as bad as Tamron). Its Fujinon lenses tend to read a bit like alphabet soup, with letters coming before and after the focal length and aperture information. dpreview.com »
Image: Nikon While Nikon lens names may not be the most complicated out there (that award probably goes to Tamron), they still aren't short of letters and abbreviations. And while its mirrorless lenses feature more streamlined lens names than its DSLRs, the company still uses plenty of acronyms and proprietary terms in its lens descriptions. dpreview.com »
Image: Tamron If you've ever taken a look at Tamron lenses, you've likely noticed a surprisingly long string of numbers and letters in the product name. Reading "Tamron 18-300mm F/3. 5-6. dpreview.com »
Image: Meike Meike, a Hong Kong-based manufacturer specializing in budget cinema and photography equipment, has removed L-mount lenses from its website. The move, spotted by a DPReview reader, has sparked questions about the company's intentions to continue supporting the mount. dpreview.com »
Photo: Richard Butler Many cameras, especially entry-level models, most often come as a kit with a lens. Appropriately referred to as 'kit' lenses, they are typically 'standard zooms' offering a range from fairly wide angle to moderate telephoto (such as 18-55mm on APS-C cameras). dpreview.com »
Zeiss Loxia lenses have been officially discontinued according to a public notice published by Kenko Tokina and confirmed to PetaPixel by Zeiss. [Read More] petapixel.com »
It’s official: The Zeiss Loxia lens production has been discontinued. And as a side note, this is an info published by Kenko Tokina as they were the producers of those lenses. The more high end Milvus and Otus lenses are produced by Cosina. sonyalpharumors.com »
The a9 III is now extremely expensive in the US. Image: Sony Sony has once again increased the prices of many of its imaging products in the US. This follows an increase in US prices across most of its lineup in May and July due to tariffs. dpreview.com »
This runs today only at BHphoto (Click here). They are fast reliable SD cards for an extremely low price! E-mount camera and lens deals: Save big on Sony cameras/lenses at BHphoto, Amazon, Adorama. sonyalpharumors.com »
Nikon is actively developing dedicated Nikkor cinema lenses, the company tells PetaPixel. While it may take a bit of time before they officially launch, the company confirms that it has identified optics that the cinema industry needs, and it will deliver them. [Read More] petapixel.com »
If you want Leica quality on your E-mount camera you can get those super affordable (LOL) new Leitz Cine lenses at BHphoto (Click here). These are vintage inspired compact Cine Full Frame lenses. sonyalpharumors.com »
The chinese manufacturers never sleep! Within the next week we will get: VIltrox 56mm f/1. 2 APS-C E-mount lens SG-image 85mm f/1. 8 FE lens Both obviously autofocus lenses! No pricing info available yet… The post New lenses coming end of August: Viltrox 56mm f/1. sonyalpharumors.com »
Save big on these items sold at BHphoto’s Dealzone (Click here). More E-mount deals: Save big on Sony cameras/lenses at BHphoto, Amazon, Adorama. Save big on Sigma lenses at BHphoto, Amazon. sonyalpharumors.com »
Samyang recently unveiled these two new lightweight FE lenses. Here are two reviews to read if you are considering purchasing them: Samyang 85mm f/1. 8 at BHphoto. Samyang 16mm f/2. 8 at BHphoto, Samyang 16mm review at SonyAlphaBlog. sonyalpharumors.com »
7Artisans announced two new Full Frame lenses: 14mm f/2.8 at Amazon, BHphoto, 7Artisan store. 75mm f/1.4 at Amazon, BHphoto, 7Artisan store. The post New 7Artisans 14mm f/2.8 and 75mm f/1.4 FE lenses first appeared on sonyalpharumors. sonyalpharumors.com »
Sirui, makers of excellent photographic lenses, unveiled the IronStar series of anamorphic cinema lenses for full-frame cameras. The trio of lenses all feature fast T1. petapixel.com »
For one week only you save big on Sony gear at WexUK (click here). Voucher code “SONYLENS10” for 10% saving off ALL Sony lenses with the exception of 400mm GM and 600mm GM Voucher code “SONYCAMERA5” for 5% saving off ALL Sony cameras (FF, APS-C, FX series, compacts etc. sonyalpharumors.com »
