What Japan Bought in August: Kitamura’s Best-Selling Gear

The Japanese Kitamura store shared their August best seller list: Best selling cameras: Sony a7C II at BHphoto, Amazon, Adorama Fujifilm X-E5 XF23mm Lens Kit at BHphoto, Amazon, Adorama Sony a7 IV Zoom Lens Kit at BHphoto, Amazon, Adorama Sony a6400 Double Zoom Lens Kit at BHphoto, Amazon, Adorama Sony VLOGCAM ZV-E10 Double Zoom Lens… The post What Japan Bought in August: Kitamura’s Best-Selling Gear first appeared on sonyalpharumors. sonyalpharumors.com »

2025-9-12 13:23

Fujifilm GF 32-90mm T3.5 Power Zoom Is the Most Expensive GFX Lens

When Fujifilm announced that it was developing the GFX Eterna, now officially unveiled as the GFX Eterna 55, the company also revealed that it was making a Fujinon GF 32-90mm Power Zoom. petapixel.com »

2025-9-12 04:00

Fujifilm's medium format system gains a cine power zoom

Photo: Coco Tolentino / Fujifilm Alongside the final launch of the GFX Eterna 55, Fujifilm has announced the GF 32-90mm T3. 5 PZ OIS WR, a stabilized autofocus power zoom designed for video work. dpreview.com »

2025-9-12 04:00

Sigma 20-200mm f/3.5-6.3 DG Contemporary Is a World’s First Full-Frame Zoom Lens

Sigma announced the 20-200mm f/3.5-6.3 DG Contemporary, the world's first 20-200mm zoom lens for full-frame mirrorless cameras. [Read More] petapixel.com »

2025-9-9 11:00

This Sigma lens may be the perfect full-frame travel companion

When you use DPReview links to buy products, the site may earn a commission. Image: Sigma Sigma has announced the 20-200mm F3. 5-6. 3 DG Contemporary, a full-frame lens that packs a lot of range into a small space. dpreview.com »

2025-9-9 11:00

Sony E mount gains fast standard zoom option from two companies you might not expect

When you use DPReview links to buy products, the site may earn a commission. The LK Samyang / Schneider Kreuznach AF 24-60mm F2. 8 FE Photo: LK Samyang / nullnullphotos LK Samyang has announced an autofocus 24-60mm F2. dpreview.com »

2025-9-9 21:08

Testing Pro Res Zoom on the Google Pixel 10 Pro: does it live up to the hype?

Not all of the Pro Res Zoom results are terrible. This image was taken at 52. 7x zoom. Photo: Abby Ferguson When Google announced the Google Pixel 10 series last month, it highlighted the 'Pro Res Zoom' feature. dpreview.com »

2025-9-8 16:00

Laowa's zoom fisheye lens is coming to medium format (with a catch)

Image: Laowa Earlier this year Laowa introduced the 8-15mm F2. 8, a fisheye zoom lens for a variety of full-frame mounts. Now, it's bringing the lens to medium format mounts, introducing a version of it for Fujifilm's GFX mount and Hasselblad's XCD. dpreview.com »

2025-8-27 22:22

Laowa Brings Its Wild 8-15mm Fisheye Zoom to Medium Format Cameras

Venus Optics is bringing its exceptionally unusual Laowa 8-15mm f/2.8 FF Zoom Fisheye lens to Fujifilm and Hasselblad medium format mirrorless cameras. [Read More] petapixel.com »

2025-8-27 16:27

Hasselblad’s New XCD 35-100mm f/2.8-4 E Is a $4,299 Standard Zoom

Alongside the new Hasselblad X2D II 100C camera, Hasselblad announced a new standard zoom lens, the XCD 35-100mm f/2.8-4 E.

[Read More]

2025-8-27 15:00

Hasselblad's new lens is a medium format standard zoom

When you use DPReview links to buy products, the site may earn a commission. Image: Hasselblad Hasselblad has announced the XCD 35-100mm F2. 8-4 E, a medium format zoom lens with a range roughly equivalent to a full-frame 28-76mm. dpreview.com »

2025-8-27 15:00

Surprise: New Viltrox(?) 35-50mm f/1.4 Full Frame zoom coming in 2026?

A world’s first, the 35-50mm f/1. 4 FE: A new rumor circulating on Chinese social media platform Weibo hints at a groundbreaking full-frame zoom lens set to arrive in 2026: a 35–50mm f/1. 4. sonyalpharumors.com »

2025-8-22 16:53

Better still: Nikon updates and improves its most important zoom

When you use DPReview links to buy products, the site may earn a commission. Image: Nikon Nikon is updating one of the Z-mount's core lenses, just six-and-a-half years after the release of the current version. dpreview.com »

2025-8-22 07:01

Аудиорекордер Zoom H6studio с 32-битной записью

Компания Zoom представила рекордер H6studio, он стал обновлением популярной модели H5studio, которая предлагала 4 входа. На борту улучшенные предусилители, 6 каналов на вход и 32-битная запись с плавающей разрядностью – новая модель порадует как видеооператоров, так и музыкантов. photowebexpo.ru »

2025-8-20 13:07

Tamron's APS-C ultra-zoom lens is now available for Canon and Nikon

When you use DPReview links to buy products, the site may earn a commission. Photo: Tamron Tamron's 18-300mm F3. 5-6. 3 Di III-A VC VXD APS-C lens is now available for Canon's RF and Nikon's Z mount. dpreview.com »

2025-8-7 07:00

Laowa 8-15mm f/2.8 FF II Zoom Fisheye Review: Sharp But Niche

I don't really like fisheye lenses. I've never found much use for them and find the surreal look of the images to be of limited utility. But that doesn't mean that I won't jump at the chance to give a new one a try. [Read More] petapixel.com »

2025-7-13 17:01

These Were the Best-Selling Cameras on the Japanese Market in June

BCN reported the top 20 best selling mirrorless cameras in June: Canon EOS R10 RF-S18-150 IS STM Lens Kit Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black Canon EOS R50 Double Zoom Kit Black Canon EOS R50 Double Zoom Kit White Nikon Z50II Double Zoom… The post These Were the Best-Selling Cameras on the Japanese Market in June first appeared on sonyalpharumors. sonyalpharumors.com »

2025-7-7 14:00

Tamron's new wide-angle zoom adds more range and refined autofocus

When you use DPReview links to buy products, the site may earn a commission. Image: Tamron Tamron has announced the 16-30mm F2. 8 Di III VXD G2, a wide-angle full-frame zoom lens for Sony E mount and Nikon Z mount. dpreview.com »

2025-7-1 07:00

The Best Zoom Lenses for the LUMIX S1RII

Everyone loves to talk about prime lenses. And even we'll admit, we love how simple they make things. But we can also admit at the same time to how they creatively limit a photographer. You know the whole thing about zooming with your feet? Well, we also think that you should compose or crop with your lens. thephoblographer.com »

2025-6-25 13:00

Sigma revives fastest-ever APS-C zoom for (most) mirrorless systems

When you use DPReview links to buy products, the site may earn a commission. Photo: Mitchell Clark Sigma has announced the 17-40mm F1. 8 DC Art, a super-fast standard zoom for APS-C. It will be available in L, E, X and RF mounts. dpreview.com »

2025-6-17 08:00

Юрист: Apple, Google и Zoom собирают информацию о действиях россиян в интернете

Руководитель центра правопорядка в Москве и Московской области Александр Хаминский рассказал, что американские технологические компании, такие как Google, Apple и Zoom, собирают и могут передавать данные российских пользователей спецслужбам США. ferra.ru »

2025-6-16 01:30

Has Canon Finally Cracked the Code on Weather-Sealing for Zooms?

Zoom lenses are having the best moment in the world of photography. Everyone wants to get one, as it allows people to combine varied focal lengths in one lens. However, while modern zoom lenses have an internal zoom, there are zooms whose lens barrel extends out. thephoblographer.com »

2025-6-13 10:00

Leica’s Vario-Elmarit-SL 28–70mm f/2.8 is the SL System’s Lightest Zoom

Leica has announced the Vario-Elmarit-SL 28–70mm f/2.8 ASPH., which it says sets a new standard as the most compact and lightweight zoom lens for the L-mount SL system. [Read More] petapixel.com »

2025-6-12 17:31

Fast and wide: Laowa unveils an 8-15mm F2.8 zoom fisheye lens

Image: Laowa Laowa is well known for its unique lenses, offering photographers tools that allow them to stretch their creativity. Now, the company has added another lens to its lineup, announcing the 8-15mm F2. dpreview.com »

2025-6-8 23:42

Venus Optics announced the first E-mount zoom Fisheye lens: Laowa 8-15mm f/2.8 FE

The first E-mount zoom Fisheye lens is now available for preorder at BHphoto (Click here) and Venus Optics (Click here). The official product video: Here is a review from Albert Dros: The post Venus Optics announced the first E-mount zoom Fisheye lens: Laowa 8-15mm f/2.8 FE first appeared on sonyalpharumors. sonyalpharumors.com »

2025-6-8 17:10

Advances in Digital Zoom Technology Breathe New Life into Shorter Lenses

Although not heavily promoted by manufacturers, the digital zoom feature included in many recent camera models has significantly improved since it was first introduced in the mid-2010s. petapixel.com »

2025-6-6 21:20

Panasonic Lumix S 24-60mm f/2.8 Review: A Sensibly Priced, Compact Zoom

Who can afford an L-mount, general-purpose f/2.8 professional lens anymore? Turns out, a lot more people will have this opportunity with the launch of the new Panasonic Lumix S 24-60mm f/2.8. [Read More] petapixel.com »

2025-6-6 17:01

Canon May Launch Two Interesting Telephoto Lenses

Telephoto zoom lenses are on every manufacturer's mind. With more sophisticated cameras like mirrorless technology, many photographers, especially those interested in travel or casual shooting, prefer a zoom lens over a prime. thephoblographer.com »

2025-5-30 22:00

BCNranking has published the top 50 best-selling cameras on the Japanese market in April

BCNranking published the top 50 of the best selling cameras on the Japanese market for the month of April: Canon EOS R10 RF-S18-150 IS STM Lens Kit (Previous: 4) Canon EOS R50 Double Zoom Kit Black (Previous: 3) Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black (Previous: 2) Canon EOS R50 Double Zoom Kit… The post BCNranking has published the top 50 best-selling cameras on the Japanese market in April first appeared on sonyalpharumors. sonyalpharumors.com »

2025-5-20 13:28

Tamron Working on an Internal Zoom 100-400mm f/5.6-7.1

Tamron is working on some unique zoom lenses for full-frame sensors. While optical designs don’t generally mention lens mounts, we cannot comment on any of these being future RF mount lenses. canonrumors.com »

2025-5-20 13:19

Fujifilm File Patents for Cost-Effective Wide Angle Zoom Lenses

New patents are exciting to see, especially when it comes to companies like Fujifilm, which are doing exceptionally well when it comes to manufacturing new cameras and lenses. Per new reports, the Japanese manufacturer has patented two wide-angle zoom lenses, which are for the APS-C cameras. thephoblographer.com »

2025-5-19 10:00

Canon RF 150-600mm f/5.6L IS USM added to the Super Telephoto Zoom Mystery

We have been writing about a new supertelephoto zoom that would fall under the ‘Big White’ banter for a long time now, and we continue to wait for what’s coming. We do know Canon will be updating their RF 400mm f/2. canonrumors.com »

2025-5-17 17:50

Panasonic unveils new fast standard zoom for its Lumix cameras

When you use DPReview links to buy products, the site may earn a commission. Image: Panasonic Panasonic is keeping busy today, announcing two new full-frame Lumix cameras – the S1II and S1IIE – while also revealing a new lens. dpreview.com »

2025-5-14 17:00

Prime vs Zoom Lens: The Lens-Off We’ve All Been Waiting For 

Alright camera nerds, gather ’round. We’re diving into one of photography’s most hotly-debated topics—prime vs zoom lenses. You’ve seen it all over gear forums, you’ve heard your local photo buddy wax poetic about “that sweet, creamy bokeh from a 50mm prime,” and maybe, just maybe, you’ve stood frozen at a camera store, wide-eyed and overwhelmed. canonrumors.com »

2025-5-9 01:20

Prime and zoom lenses explained: pros, cons and how to decide

Photo: Abby Ferguson As you start to shop for lenses, you'll come across the terms "prime" and "zoom. " But as with most gear decisions, understanding what those are, what their impact is and what you should choose isn't always so straightforward. dpreview.com »

2025-5-7 16:00

Canon revives 26-year-old lens for RF, everywhere except US

When you use DPReview links to buy products, the site may earn a commission. Image: Canon Canon has announced an RF-mount version of its 75-300mm F4. 0-5. 6 low-cost full-frame tele zoom lens. dpreview.com »

2025-4-30 20:00

Sigma 16-300mm f/3.5-6.7 DC OS Contemporary Coming May 16

SIGMA announced the Sigma 16-300mm f/3. 5-6. 7 DC OS Contemporary back in February, but there wasn’t a defined ship date for the new super zoom for crop RF mount cameras. The new Super Zoom is an interesting lens with its 18. canonrumors.com »

2025-4-26 15:28

The Top 7 Budget Zoom Lenses To Buy Under $2000

Every photographer needs a zoom lens in their backpack. Some may choose wide-angle zooms, while others will stick to telephoto zooms. From travel to portrait to wildlife photography, a zoom lens helps you capture your subjects with a great depth of field that can make them stand out. thephoblographer.com »

2025-4-25 13:00

DZOFilm Pictor 12-25mm T2.8 Super35 Parfocal $1299 (Reg $2629)

B&H Photo has the DZOFilm Pictor 12-25mm T2. 8 Super35 Parfocal Zoom Lens with user swappable PL/EF mounts for only $1299 (Reg $2629). Purchase Options Overview The white, parfocal DZO Pictor 12-25mm T2. canonrumors.com »

2025-4-25 09:56

Tamron Bringing 18-300mm f/3.5-6.3 APS-C Zoom Lens to RF and Z Mounts

Tamron will bring its popular 18-300mm f/3.5-6.3 Di III-A VC VXD (Model B061) telephoto zoom for APS-C mirrorless cameras to Nikon Z and Canon RF mount later this year. [Read More] petapixel.com »

2025-4-23 21:44

Sony's latest tele zoom is fast and surprisingly light

When you use DPReview links to buy products, the site may earn a commission. Image: Sony Sony has announced the FE 50-150mm F2 GM tele zoom: a shorter but faster alternative to the traditional 70-200mm F2. dpreview.com »

2025-4-23 17:00

Sony Unveils Unique FE 50-150mm f/2 G Master, the Fastest Zoom of Its Kind

Sony announced its 80th E-mount lens, the first-of-its-kind FE 50-150mm f/2 G Master. The fast, constant-aperture zoom lens aims to replace a series of prime lenses. petapixel.com »

2025-4-23 16:59

Tamron is breaking ground with an older APS-C lens

When you use DPReview links to buy products, the site may earn a commission. Image: Tamron Tamron has announced that it's working to bring its 18-300mm F3. 5-6. 3 Di III-A VC VXD lens to RF mount and Z mount. dpreview.com »

2025-4-22 09:12

Zoom Zoom, Baby: The 8 Best Zoom Lenses for Canon Cameras 

Whether you’re chasing wildlife, weddings, or weird street performers, you need glass that’s fast, sharp, and not shaped like a bazooka. Canon makes some delicious options, and third-party brands are out here flexing hard too. canonrumors.com »

2025-4-21 03:26

Пользователи Zoom по всему миру столкнулись со сбоем

Видеоконференц-платформа Zoom пережила масштабный сбой вчера, который нарушил работу сервиса по всему миру. Проблемы начались, когда пользователи столкнулись с ошибкой «Невозможно подключиться» при попытке войти в встречи. ferra.ru »

2025-4-18 09:00

Zoom versatility in a probe: Laowa shares more details on its Zoom Probe lens

Image: Laowa Venus Optics released a teaser of sorts in January for its first zoom probe lens, with a promised release date of sometime in Q2 this year. Details were slim at the time, but now, in conjunction with NAB, the company has revealed more information on the unique Probe Zoom macro lens. dpreview.com »

2025-4-5 17:57

Рекордер Zoom H5studio Handy Recorder 32 бит

Компания Zoom представила компактный модульный аудиорекордер H5studio Handy Recorder с функцией 32-битной записи с плавающей запятой, динамическим диапазоном 123 дБ и встроенными сменными микрофонными капсюлями X/Y. photowebexpo.ru »

2025-4-1 12:12

Рекордер Zoom PodTrak P2 Dual-USB

Компания Zoom представила диктофон PodTrak P2 Dual-USB, предназначенный для проведения стримов и подкастов. Диктофон оснащён двумя входами USB, двумя выходами для наушников 3,5 мм и дополнительным портом USB на задней панели для подключения к телефону или ноутбуку для входящего вызова. photowebexpo.ru »

2025-3-21 14:08

Refurbished Canon PowerShot SX70 HS $479

The Canon USA store has refurbished inventory of the Canon PowerShot SX70 HS. The PowerShot SX70 HS is Canon’s longest zoom PowerShot camera with a 65x zoom range. The PowerShot SX70 HS is a great choice for first time PowerShot buyers looking for a long zoom range, EVF and don’t want to break the bank. canonrumors.com »

2025-3-21 10:59

6 Best Zoom Lenses From 2020 For Every Photographer

A zoom lens is a must in the arsenal of any photographer. Whether you are into landscape, events, portraiture, or wildlife photography, zoom lenses always give you a much-needed extra reach, as well as beautiful bokeh that can make your subjects truly shine. thephoblographer.com »

2025-3-14 19:00