The Dreamy Ricoh GR IV HDF Is Coming Soon

Ricoh Imaging has announced that an HDF-equipped version of the new GR IV compact camera is in development and will launch as soon as this winter. [Read More] petapixel.com »

2025-10-21 01:00

Sony talks about the future of the Alpha business: New sensors coming and more “innovative” lenses!

Sony published a new corporate report that is highly interesting 1) New sensor tech is coming! Sony has made it clear that it is currently working on a newly commissioned advanced process technology. sonyalpharumors.com »

2025-9-26 16:11

Is AI Coming for Wedding Photography? Google Gemini Trend Sparks DIY Pre-Wedding Shoots

They said AI wouldn't come for wedding photographers, but a new trend driven by Google's Gemini image generator sees couples create fantastical pre-wedding pictures, without going anywhere. [Read More] petapixel.com »

2025-9-19 16:06

New 7artisans 10mm f/2.8 AF lens is coming this month

Here are the images of the new 7Artisans 10mm f/2.8 E autofocus lens that is coming by end of this month. The post New 7artisans 10mm f/2.8 AF lens is coming this month first appeared on sonyalpharumors. sonyalpharumors.com »

2025-9-19 12:21

Our time has come: New Sony Alpha camera (and maybe a new lens) is coming soon

  Finally after quite a lazy year with only two not so exciting announcements (FX2 and RX1rIII) I am now 99% certain a new Sony Alpha camera is coming soon. I would definitely NOT buy the A7IV camera ;) And apparently also new lens(es) announcements will happen too! Stay tuned…I might have some news tomorrow… The post Our time has come: New Sony Alpha camera (and maybe a new lens) is coming soon first appeared on sonyalpharumors. sonyalpharumors.com »

2025-9-19 21:46

BREAKING NEWS: Sigma’s Secret Lens Will Break Records – A True Bokeh Monster Is Coming!

Sigma is set to unveil the new 200mm f/2.0, 12mm f/1.4 (APS-C), and possibly the updated 35mm f/1.2 II on August 19. But I’ve also confirmed another lens coming right after these releases — and it’s going to be a world’s first! This bokeh monster will rival one of Sigma’s most legendary lenses from the… The post BREAKING NEWS: Sigma’s Secret Lens Will Break Records – A True Bokeh Monster Is Coming! first appeared on sonyalpharumors. sonyalpharumors.com »

2025-8-14 16:40

Five New Affordable Large-Format Cameras Are Coming Soon

Ontario-based Custom Camera Building announced a new line of film cameras on Kickstarter, including panoramic 617/612 and large-format (4x5, 5x7, and 8x10) models. [Read More] petapixel.com »

2025-8-12 17:05

Elon Musk Says Vine is Coming Back… in AI Form

Elon Musk says that he plans to bring back Vine, the short-form video-based social media platform that was acquired by Twitter in 2012 and then shut down by its parent company in 2017. [Read More] petapixel.com »

2025-7-25 18:18

Canon EOS R6 Mark III & EOS R7 Mark II Coming at the Same Time?

We have been told that there will be major product announcements coming from Canon at the end of August. This has historically been a time of the year Canon unveils multiple products at once. Things have been somewhat different in the last few years. canonrumors.com »

2025-7-8 08:57

JollyLook’s Instant Square Film Backs Are Coming to Mamiya’s RB67 This Summer

JollyLook has announced pre-orders for Instax film backs for Mamiya medium-format cameras. Are you ready to bring Instax whimsy to your RB67? thephoblographer.com »

2025-6-11 19:00

Two more Sony cameras coming within 3-4 months!

On 23 May, Sony officially registered a new code for a camera that has not yet been released (see image above). In total, we now have three official camera codes in China. One of these is for the newly announced Sony FX2 (we still need to find out which one). sonyalpharumors.com »

2025-5-30 14:53

The Highly Anticipated Ricoh GR IV Is In Development and Coming This Fall

Ricoh Imaging has announced the development of the Ricoh GR IV, the latest model in the storied and extremely popular Ricoh GR series of premium compact cameras. [Read More] petapixel.com »

2025-5-22 04:44

Sony Won’t Confirm if Substantial Price Increases Are Coming May 19

Earlier this week, Photo Rumors (which did not cite a source) reported that a long list of Sony camera products will see a price increase on Monday, May 19. Sony has declined to confirm or deny the claims to PetaPixel. [Read More] petapixel.com »

2025-5-17 22:37

Leica D-Lux 8 and Lux Grip Prices Are Coming Down but Will Still Be Higher Than Before

Thanks to the rapidly changing tariff situation in the United States, American photographers are dealing with pricing whiplash. Less than two weeks after hiking prices by as much as 90%, Leica has announced price reductions for some products because of the 90-day trade truce between the U.S. and China. [Read More] petapixel.com »

2025-5-17 20:48

DJI MAVIC 4 PRO: The Next Generation is Coming Soon

It looks like DJI will soon be announcing the MAVIC 4 PRO, which is sure to be a big deal in the drone community. The full specifications have been leaked by DroneXL ahead of a rumored announcement date coming in mid-May. canonrumors.com »

2025-5-1 12:13

ChatGPT’s Popular New Image Generator Coming to Adobe, Figma, Canva, and More

Alongside the new integration of OpenAI's GPT image generation inside Adobe Firefly and, eventually, other apps within the Creative Cloud ecosystem, OpenAI's ChatGPT image generation model is going to other apps, including Figma. [Read More] petapixel.com »

2025-4-24 17:00

Coming soon: New Brightin Star 12mm f/2.8 Full Frame lens

This is a non fisheye lens with the following specs: 11 groups of 15 elements 5 aperture blades rear 34mm filter minimum focusing distance 0. 24m almost zero distortion design lens body size 70. 1*96. sonyalpharumors.com »

2025-4-11 12:57

Nikon N-RAW Video Format Support Finally Coming to Adobe Premiere Pro

Alongside the new Nikon Z5 II camera, Nikon announced that Adobe will introduce support for Nikon's efficient 12-bit N-RAW video format in an upcoming version of Premiere Pro later this year. [Read More] petapixel.com »

2025-4-3 07:01

Canon RF 20mm f/1.4L VCM and new RF-S Lens Coming

There has been a lot of information recently about Canon’s plans later this month. We expect multiple products to be announced on March 26, 2025. Obviously depending on where you are in the world. canonrumors.com »

2025-3-20 19:43

Canon PowerShot V3 is Coming Later in 2025

Canon announced the PowerShot V1 for markets in Asia last week, which is a unique way for Canon to launch a new camera. The global announcement for the Canon PowerShot V1 is currently schedule for March, with initial availability coming in April. canonrumors.com »

2025-2-27 00:19

ZEISS to Announce New OTUS Series of Lenses for Mirrorless

It looks like the 5-year new product hiatus for ZEISS is coming to an end. ZEISS has posted a teaser of an announcement coming on February 25, 2025. All signs point to new OTUS lenses for mirrorless cameras coming. canonrumors.com »

2025-2-17 13:54

Rumor of Zeiss Otus coming to Mirrorless Mounts

Zeiss posted a teaser on Instagram yesterday showing an image taken with a Zeiss 85mm F1. 4 lens. While that is not that newsworthy on their own, they certainly did tease that Zeiss was coming out with something soon. canonrumors.com »

2025-2-15 10:25

Nikon’s 28-135mm f/4 Power Zoom Lens is Coming in April for $2,599

Nikon announced full details including pricing and availability for the Nikkor Z 28-135mm f/4 PZ it announced last October. It will be arriving in April (just in time for the NAB show in Las Vegas) and will retail for $2,599.95. [Read More] petapixel.com »

2025-2-13 07:01

First Mention: There is a Canon EOS R50 V coming.

Canon is coming with a video focused APS-C camera, and we have sporatically reported about it and recently published a rumored specifications for a new APS-C camera. We have been told that Canon will announced an EOS R50 V, and it has been described as “boxy”. canonrumors.com »

2025-2-6 18:06

The Voigtlander Nokton 28mm f/1.5 Is Coming to Nikon Z-Mount

Cosina announced that the Voigtlander Nokton 28mm f/1.5 that was unveiled for Sony E-mount in December will now also be coming to Nikon Z-mount. The E-Mount version is expected to be available this month while the Z-mount version will ship sometime in February. [Read More] petapixel.com »

2025-1-16 18:56

Blackmagic’s Ursa Cine Immersive Dual-Lens Camera Coming Q1 2025 and Costs $29,995

The Blackmagic Ursa Cine Immersive dual-lens camera system that is designed to capture footage to be viewed on Apple Vision Pro is coming in Q1 2025 and is available to pre-order now for $29,995. [Read More] petapixel.com »

2024-12-16 21:00

Foldable Smartphone Innovation Isn’t Coming From the Usual Suspects

Foldable smartphones aren’t a total novelty anymore now that various brands make them, but they’re still far from being ubiquitous in people’s hands. There are various reasons to consider one, but how they can affect mobile photography helps make them more interesting. [Read More] petapixel.com »

2024-12-3 23:20

Nikon’s Stylish Heralbony Zfc Cameras Are Coming to the US

Earlier this year, Nikon announced limited edition Zfc models in collaboration with Heralbony, a Japanese art agency that works and promotes art from neurodiverse artists. petapixel.com »

2024-12-3 22:19

Tamron’s 11-20mm f/2.8 is Coming to Canon RF in December for $659

Tamron announced that its 11-20mm f/2.8 Di III-A RXD will be available for Canon RF mount in December. Tamron initially said this lens was coming to RF mount back in April. [Read More] petapixel.com »

2024-11-27 06:59

Brilliant Helium Grip Coming Soon for the Leica Q2 and (Maybe) the Fuji X-T5

Photographer and YouTube content creator Hugh Brownstone and architect and photo enthusiast Ed Palisoc teamed up earlier this year to create the Helium Design Lab He3 Handgrip for the Leica Q3, which quickly proved to be a smashing success. [Read More] petapixel.com »

2024-10-30 20:43

New Meike 55mm f/1.8 AF lens coming on October 17

Meike will announce a new 55mm f/1.8 Full Frame autofocus lens on October 17. Not that we really need ANOTHER lens in 50mm focal length range :) sonyalpharumors.com »

2024-10-10 12:59

There is a new Tamron lens coming this week!

Good Morning folks! Just got the proof that Tamron will announce a new lens this week. Will post the rumor as soon as I am back online (I am mountain biking now). sonyalpharumors.com »

2024-9-24 11:46

Latest Creators’ App update teased new firmware update for Sony A1, A9III, A7IV, ZV-E1 coming “in and after October”

The latest Creator’s APP update is teasing the a new major firmware update for the following cameras: Sony A1 (current firmware is 2. 02 -> 3. 0 is coming) Sony A9III (current firmware is 2. sonyalpharumors.com »

2024-9-13 17:00

The Canon RF 28-70mm f/2.8 IS STM is coming shortly

A nice surprise for the people looking for an “affordable” constant aperture standard zoom, as Canon will officially be announcing the RF 28-70mm f/2. 8 IS STM tonight at midnight EDT. One of the big knocks on the RF lineup is the lack of good and affordable lenses. canonrumors.com »

2024-9-12 23:13

Coming soon: New TTArtisan AF 75mm f/2 FE lens

THis coming week TTartisan will officially announced their next new Full Frame autofocus E-mount lens: The 75mm f/2. 0. Below you can see specs:   There is yet no info about pricing and exact availability. sonyalpharumors.com »

2024-9-9 11:37

These Up and Coming Photographers Are Creating Beautiful Work

15 photographers have won the 2024 Feature Shoot Emerging Photography Awards and were exhibited in New York City.

[Read More]

2024-9-4 17:30

One week to go: Sony 85mm GMII coming on August 28

Next week, on August 28 around 3 p. m. London time, Sony will announce the new 85 mm f/1. 4 GM II lens. Unfortunately, I have not received any information about other products that will be announced that day. sonyalpharumors.com »

2024-8-22 16:50

A new wide angle Z lens is coming after the RF 70-200mm f/2.8L IS USM Z

Canon's next Z lens will be the RF 70-200mm f/2. 8L IS USM, and we've provided image evidence of its existence. We expect it to be announced in early Q4 of this year just in time for the EOS R1 release. canonrumors.com »

2024-8-14 18:04

Is a “crazy” wide angle L prime coming?

We have been told that a “crazy” wide angle L prime is coming and that it is an f/1. 4L, however the focal length was not given. This does happen from time to time, as people can get a bit coy as to not give themselves away. canonrumors.com »

2024-8-8 10:24

New Sigma f/2.8 Full Frame zoom lens is coming in early September!

Multiple reliable sources have confirmed that Sigma will announce a new f/2.8 full-frame zoom lens in early September. It will be available for Sony E and Leica L-mount lenses. Stay tuned, we will be able to confirm the full specifications soon!   sonyalpharumors.com »

2024-8-2 17:42

Canon Ramps Up Hype for July 17: ‘Something Big is Coming’

Last week, Canon Europe teased a new EOS R series announcement and now Canon USA has followed suit with a YouTube premiere for a launch scheduled for 6 AM EDT, 3 AM PDT on Wednesday July 17. [Read More] petapixel.com »

2024-7-16 19:57

Coming soon: New Astrhori 120mm f/2.8 E-mount Macro

The new Full Frame and manual focusing 120mm f/2.8 macro will be announced soon. sonyalpharumors.com »

2024-7-7 14:19

Friendly Robot Photographer Isn’t Coming For Your Job

Technology increasingly complicates the photography space and a robot photographer called Eva is yet another variable for human photographers to deal with. [Read More] petapixel.com »

2024-7-2 19:30

I keep receiving info about the 85mm GM coming soon…

Short update: Two more sources confirmed the new 85mm f/1.4 GM II is coming. Still don’t have the release date but it really sounds very close. So I don’t know if the 85mm GM is coming before the ZV-E10II launch on July 10 or a tiny bit later… If you happen to know some more… sonyalpharumors.com »

2024-6-29 07:57

Sigma’s 18-50mm f/2.8 DC DN C is the First of Many Fast Lenses Coming to Canon APS-C Cameras

Sigma's popular 18-50mm f/2.8 DC DN Contemporary zoom lens for APS-C mirrorless cameras is coming to Canon EOS R system cameras. [Read More] petapixel.com »

2024-6-26 19:31

Canon’s big announcements coming the third week of July

Canon will finally officially announce both the EOS R1 and EOS R5 Mark II the third week of July. We're not putting an exact date on it yet (a pretty constant failure of ours in recent months), but we have been told that it is still a bit of a “moving” target. That said, we're [...] Source canonrumors.com »

2024-6-25 12:07

WILD RUMOR: Sony RX100 VIII coming by the end of 2024?

I received an indiscretion from an anonymous tipster that I would not normally dare to publish. Until two years ago I would never have believed that Sony would make a new successor to the RX100 VII. sonyalpharumors.com »

2024-6-20 16:42

Official: New Voigtlander Nokton 75mm f/1.5 E-mount lens coming soon

Cosina officially announced the new Voigtlander Nokton 75mm f/1.5 E-mount lens. It will be available for reorder in July. Price should be $899 like the existing M and RF mount versions. sonyalpharumors.com »

2024-6-18 06:09

Apple Promoted a New Dual-Optic Canon RF Lens Coming This Year

Today at WWDC, Apple announced Vision OS 2 for the Vision Pro headset which brings an update to Photos, updates to gesture controls, and a push for more immersive video content. petapixel.com »

2024-6-10 20:26

Canon Cinema EOS C400 & RF 35mm f/1.4L VCM coming at Cinema EOS event June 5 at 3PM EDT

Announcement Summary You will probably want to tune into Canon's Cinema EOS event on YouTube tomorrow, as there are a lot of Cinema EOS, EOS and RF products being announced. Maybe we'll even get a few more tidbits about a few other eagerly anticipated products. canonrumors.com »

2024-6-5 18:46